The SaaS Email Marketing Playbook

Learn to Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email.

The SaaS Email Marketing Playbook – Paperback

Topics Covered In The Book

Everything you need to plan, build, and optimize your email marketing program.



The Right Mindset for Email and Marketing Automation, Why Email Marketing Still Matters, How To Use This Book...



The Key Milestones of SaaS, Mapping Customer Journeys, Creating a Data Implementation Plan, The 6 Email Sequences You’ll Need...



Prioritizing Your Email Roadmap, Effective Email Copywriting, Sequence Pacing & Structure, Campaign Setup...



Finding and Prioritizing Optimization Candidates, Optimizing Email Opens, Optimizing Body Copy & Deliverability...

Deep Dives

Deep Dives

Cold Email, Welcome & Onboarding, Upgrade, Upsell & Expansion Revenue, Retention, Referral, Reactivation...



Templates (Interview, Reporting, Pre-Send Lists, More), Examples of Successful Campaign, Step-by-Step Videos, a Subject Line Pack...

What Readers Are Saying

40-60% of your first-time users will check out your product and never come back. A good email marketing strategy is often the main difference between users coming back and never touching foot again in your product. This book shows you how to build a SaaS email marketing strategy that actually works.

Wes Bush, Author, Product-Led Growth

Wes Bush

Author, Product-Led Growth

The world would be a better place if B2B marketers stopped spamming and sent more well-targeted and well-crafted emails. (And everyone would also sell more). Etienne Garbugli has put together a great no-BS resource where you’re guaranteed to pick up useful tips and approaches whether you’re an email pro or just starting out.

Andrus Purde, Founder & CEO, Outfunnel

Andrus Purde

Founder & CEO, Outfunnel

Etienne’s book helped us set up all of our initial emails for our SaaS business - Pipeline. This book is very valuable to new SaaS businesses because it will show you how to get more subscribers from free trials, retain users, and even get back subscribers who cancel their subscriptions. I think anyone with a SaaS business will find something that can increase conversions from this book. Highly recommended!”

Greg Davis, Founder & CEO, Pipeline

Greg Davis

Founder & CEO, Pipeline

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ebook preview

About The Author


Étienne Garbugli

Étienne is a three-time startup founder (Flagback, HireVoice, and Highlights) and the author of Solving Product and Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses.

In 2015, Étienne joined LANDR as head of customer engagement. There, he helped create and optimize a full customer lifecycle communication program that contributed to a revenue growth of 4x in two years.

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