Stop guessing what your lifecycle needs next.
In 14 days, you'll receive a Lifecycle Assessment, Train Track Map, and prioritised roadmap that shows what to build next.
Book a Discovery Call
Every company tells me they have a lifecycle program. Most already have onboarding, activation, retention, and upgrade campaigns.
But ask how lifecycle contributes to revenue, and the answers get vague.
The Lifecycle Discovery Sprint identifies what's working, what's not, and where your biggest revenue opportunities are before you invest months building the wrong things.
The Lifecycle Discovery Sprint works best when:
If you're still searching for product/market fit, you're probably too early.
Three deliverables.
A comprehensive assessment of your product, customer journeys, lifecycle, segmentation, analytics, messaging, and automations.
Identify what's working, what's underperforming, and where you're leaving revenue on the table.
The blueprint for your lifecycle.
It maps how customers move through your product, where they stall, and where lifecycle can move them forward. Instead of thinking in campaigns, you'll have a clear picture of the customer journeys that drive growth.
A prioritised roadmap based on business impact, effort, and available customer volume.
Know where to invest first.
Know what will generate incremental revenue.
Know what to ignore.
You'll leave with a prioritised roadmap focused on the opportunities most likely to grow revenue.
Ready to see where your biggest lifecycle opportunities are?
Book a Discovery Call[Etienne's] deep thinking and thoroughness influenced how we think about our marketing efforts far beyond email.
Aaron Dean
CEO, Variant
Review your product, lifecycle, analytics, customer journeys, messaging, and existing campaigns.
Identify opportunities, constraints, and unanswered questions.
Build your Lifecycle Assessment, Train Track Map, and 90-Day Roadmap.
Present findings, recommendations, and implementation priorities.
I've spent more than 13 years helping SaaS companies improve activation, conversion, retention, and expansion.
At LANDR, I built the lifecycle program that contributed to 4x revenue growth.
I'm also the author of The SaaS Email Marketing Playbook and have worked with more than 20 SaaS companies.
“If he says it, you can base your whole strategy on it.”
Andrew CrossDirector, Strategy & Performance
HAUS OF PARK
No.
An audit tells you what's wrong.
The Lifecycle Discovery Sprint tells you what to do next.
That's why every Sprint ends with a prioritised 90-day roadmap, not just a list of findings.
Most clients do. That's usually why they reach out.
Their lifecycle exists, but they don't know which parts are driving revenue, where the biggest opportunities are, or what deserves investment next.
Because implementation is only as good as the strategy behind it.
The Discovery Sprint helps you identify the highest impact opportunities before investing in execution.
No. The Discovery Sprint is a standalone engagement.
Some companies implement the roadmap internally. Others ask me to continue into implementation. The roadmap is yours either way.
Typically, two or three working sessions, plus access to your product, analytics, and lifecycle platform.
We'll discuss your product, your goals, and whether the Discovery Sprint is the right fit.
Book a Discovery Call